According to a recent survey, most web users access the internet through mobile devices, instead of using computers. By 2025, 72% of users will access the internet through mobile phones only. Given this reality, companies that want to increase their online reach need to invest in the development of responsive sites, optimized for access via cell phone.
In addition to offering consumers a good browsing experience, having a website optimized for mobile can set your company apart from the competition. In this article, we will discuss the importance of mobile-friendly websites. Read on!
Google Loves High Performance, Responsive Websites
Responsive websites score higher in Google ranking. Google is not just a search engine. Google is also committed to making the world on the internet a bit more beautiful. And they do this by setting requirements for websites so that they work on good content and respond to the needs of website visitors.
Websites with a better presentation, therefore, score higher in the search results. The quality of the content and the user-friendliness of your website are consequently becoming increasingly important.
If you have a mobile-friendly website, it will be ranked higher by Google, than sites that are not. Your website will appear higher in search results than that of your competitors.
Since April 2015, Google has preferred websites that work well on mobile devices. If your website is not responsive, it is high time to do something about it. Your ranking in search results will drop significantly if your website isn’t mobile-friendly. This means you are missing out on sales.
Majority of Users Prefer Smartphones to Computers
Smartphones are becoming more relevant to consumers who make purchasing decisions every day. The number of searches in Google via mobile exceeds the number of searches via desktop. The orientation phase starts on a smartphone or tablet and then proceeds to purchase. Figures say that more than 60 percent of mobile consumers purchase faster, whether online and offline.
Good User Experience
If a visitor cannot easily find information on your website or can’t easily place an order, they end up turning to competitors. Users get frustrated and don’t get a positive feeling about your website. In the worst cases, these consumers will not return, but rather, look for alternatives from your competitors.
Visitors Stay on Your Website Longer
Visitors with a mobile device, like other visitors, like an easy-to-use website. If the website is mobile-friendly so that the visitor can easily navigate and read / view pages, visitors will stay longer and take more time to browse the website. The chances are that if the website is unclear or not easy to use, visitors will leave the website again and look for their information elsewhere.
The Bottom Line
When acquiring a website, it is essential to ensure that it is mobile friendly. With the future inclining towards mobile devices, having a website that creates a positive experience for mobile users is imperative.